For dentists who want to market their practices without hiring outside help, UnderstandingMarketing.com, Fort Lauderdale, Fla, has launched The Public Relations Toolkit^TM, a new e-book designed to help smaller firms and individuals generate their own public relations tactics and increase their client base.

Written by John Sternal, a PR professional for nearly 20 years, The Public Relations Toolkit provides insight to help small businesses leverage the power of media awareness to promote their companies and generate bigger profits. According to the company, The Public Relations Toolkit serves as an "agency-in-a-box" for any company looking to insource and get publicity on a shoestring budget.

The Public Relations Toolkit shows orthodontists how to easily identify creative angles and topics for stories, write a press release, develop e-mail pitches that get reporters' attention, and build useful and lasting relationships with reporters. The Public Relations Toolkit also includes free resources for getting a press release published in search engines and on newswires, and how to get stories placed for business publicity. Orthodontists can also learn how to use social media like Twitter and Facebook for national publicity.

The PR Toolkit can be downloaded for $29.99.