In today’s economic space, it’s no secret that we all have to do more with less. This is a challenge in any area of business, but for designers and architects who are charged with creating the look, flow, and brand for an orthodontic practice, the challenge can sometimes be amplified.
Orthodontic Products recently spoke with a handful of industry designers and architects who shared their most recent projects, demonstrating how to make it all come together.
Practice Name: Dougherty Orthodontics (Stefanie Dougherty, DMD, MSD)
Practice Location: St Louis
Square Footage: 1,900
Designed by: Kate Bauer Design
Project Time Frame: 6 months
What the Doctor Wanted: A clean, contemporary office that would appeal to both adults and children; and a design that would coordinate with the overall branding efforts of color and style.
The Execution: Kate Bauer Design coordinated both the interior and marketing package for this office. Everything from the website, to the stationery, to the paint color, and logo wall all coordinate.
Design Inspirations: The doctor sent a few ideas via Pinterest with regard to her personal style. From that inspiration, we created the design.
Design Challenges and Resolutions: Square footage and budget, as this was a start-up office. We are always happy to work within these constraints. Using lower-cost finishes, such as paint versus wall covering and laminate versus solid surface, we were able to execute the ideal design for the right price.
Favorite Feature: High ceilings, natural daylight, and the lighting fixtures.