Marketing Strategies for Mid-Career Transitions in Orthodontics
Leon Klempner, DDS, shares strategies for managing mid-career transitions, from bringing on associates to opening new locations.
Tag: digital marketing
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Retainer Club Launches RC2 Retainer Platform
Retainer Club launched its RC2 retainer platform offering online ordering, home delivery, analytics and patient marketing.
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Why Clear Aligners Are Essential for Start-Up Private Practices
Clear aligners offer comfort, fewer emergencies, and streamlined workflows that bolster patient satisfaction and practice efficiency.
uLab Partners with Healthcare Marketing Firm
uLab Systems is partnering with marketing firm People + Practice to help orthodontists promote clear aligner treatment.
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Digital Resource Acquires Patient Retention Marketing Firm, Hi5 Practice
The acquisition of the dental patient retention marketing agency will bring internal practice marketing, virtual video production, and review management services to Digital Resources service catalog.
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SEO Fundamentals: Making Your Content King
Part 5 in our SEO Fundamentals series: The characteristics of quality content that searchers seek and want to consume.
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Kaleidoscope Names Orthodontic Marketing Veteran CEO
Digital marketing company Kaleidoscope named longtime marketing consultant Mary Kay Miller as its new CEO.
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SEO Fundamentals: Links and URLs
In Part 4 of our series, understanding the important role links and URLs play in search engine navigation to your orthodontic website.
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SEO Fundamentals: Keeping Images/Videos on a Search Engine’s “Radar”
In Part 3 of our series on SEO Fundamentals, how to tag multimedia and use alt-text to optimize your orthodontic practice website search rankings.
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SEO Fundamentals: Optimizing Titles and Descriptions
Here is Part 2 of our series, we dive into the technical elements in your website that you can control to improve your site’s rankings.
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SEO Fundamentals: 4 Ways to Make Your Orthodontic Website SEO Friendly
In Part 1 of our series on how orthodontists can use SEO to create an effective practice website, we review the fundamentals and offer some practical tips.
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Industry Insider: Digital Marketing is a ‘One-Stop Shop’ With Kaleidoscope 2.0
The Kaleidoscope 2.0 platform aims to make marketing your practice and attracting new patients consistent and more efficient.
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