How to Improve Your Orthodontic Practice Brand
Tony Peniche from Peniche & Associates discusses the branding process for orthodontic practices emphasizing simplicity and consistency.
Tag: digital marketing
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The Relationship Between Marketing and Value
To keep up and remain successful, it’s time to reassess the balance between marketing and value in your practice.
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Align Technology Names Key Leader for Asia Pacific Region
Align Technology, Inc has appointed David Carr as executive vice president and managing director of the Asia Pacific region.
SEO Fundamentals: Links and URLs
In Part 4 of our series, understanding the important role links and URLs play in search engine navigation to your orthodontic website.
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SEO Fundamentals: Keeping Images/Videos on a Search Engine’s “Radar”
In Part 3 of our series on SEO Fundamentals, how to tag multimedia and use alt-text to optimize your orthodontic practice website search rankings.
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SEO Fundamentals: Optimizing Titles and Descriptions
Here is Part 2 of our series, we dive into the technical elements in your website that you can control to improve your site’s rankings.
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SEO Fundamentals: 4 Ways to Make Your Orthodontic Website SEO Friendly
In Part 1 of our series on how orthodontists can use SEO to create an effective practice website, we review the fundamentals and offer some practical tips.
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Industry Insider: Digital Marketing is a ‘One-Stop Shop’ With Kaleidoscope 2.0
The Kaleidoscope 2.0 platform aims to make marketing your practice and attracting new patients consistent and more efficient.
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Preparing Your 2021 Digital Marketing Plan
Tips for developing your messaging and getting that message out
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Five Ways to Leverage Digital Marketing to Grow Your Orthodontic Practice
Why a well-designed website, social media, digital video, pay-per-click advertising, and reputation management are key to your practice’s digital presence
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KLOwen Custom Braces System Enters Orthodontic Market
What the company calls “the world’s first in-office digital custom braces system,” the KLOwen Custom Braces System was created to achieve a true straight-wire system, eliminating the need for wire-bending and bracket positioning.
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Industry Insider: While They Wait
Kaleidoscope explains how digital marketing displays in your reception room can both engage and educate patients/parents while they wait
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