Marketing Your Best Accessory
Advice on making the AAO’s new tagline, Your Smile is Your Best Fashion Accessory, work for your practice
Advice on making the AAO’s new tagline, Your Smile is Your Best Fashion Accessory, work for your practice
As consolidation accelerates, the "Invisible DSO" model is gaining traction. Chip Fichtner explains how to secure back-office support and capital while retaining clinical autonomy—and how to avoid leaving millions on the table.