Finding a Competitive Advantage in a Saturated Market
Embracing the latest intraoral scanner technology and social media helped Sons & Daughters Orthodontics carve out a niche in the crowded Southern California market.
Category: Practice Profiles
Practice Profiles
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Practice Profiles
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Keeping It Simple
For Theodore J. Kula III, DDS, MSD, working in a one-location multi-specialty practice in Indiana provides a unique opportunity to offer comprehensive care to his patients and reap the benefits of comprehensive service from his suppliers
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Dentists Increase Staff Pay Despite Economic Outlook
Dentists are increasing pay and benefits for staff but recruitment for dental assistants and hygienists remains difficult
An Orthodontist and a Good Night’s Sleep
In expanding the scope of his practice to include treatment of obstructive sleep apnea with oral appliances, Mark Katz, DDS, MSD, has set out to improve the lives of his patients and community by providing an orthodontic alternative to CPAP and surgery.
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A Hybrid Approach to Innovation
At the San Diego practice of Melanie Wang, DDS, orthodontic treatment that blends clear aligners with brackets means happier patients and
happier parents.
Making a Home
Benjamin R. Gregg, DDS, MS, returned home to build a practice that feels like home for his patients
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A Model Digital Practice
In under a decade, J. Don Spillers, Jr, DMD, MS, has built a digital workflow that allows him to best serve today’s patient
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Innovation Comes to Retention
For father-son orthodontists John B. Benton, Jr, DDS, and J. Barry Benton, DMD, a new permanent bonded lingual retainer fits nicely into their practice’s commitment to an innovative and customized patient experience
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The Relationship Network
For Amy Farnsworth, DMD, whether it’s a sales rep or a colleague, the professional relationships developed over the course of a career go a long way to creating and maintaining a successful practice
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Bringing Customization to the Bracket Patient
With LightForce Orthodontics’ debut at the AAO Annual Meeting, Alfred Griffin III, DMD, PhD, introduced the industry to its first fully customized 3D printed bracket system
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Technology & High-Touch Orthodontics
For Michigan-based orthodontist Christian Groth, DDS, MS, of TDR Orthodontics, digital technology is all about the quality of the patient connection
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The Fundamentals of Success
Ben Fishbein, DDS, CAGS, has opened eight thriving offices in just over 5 years and in the process built a reputation as the orthodontist to learn from on how to market and grow a successful practice
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The Invisalign System Impact
Nicole Clemente, DDS, who started her career as Invisalign clear aligners entered the marketplace, has seen firsthand how this clear aligner system can shape a practice’s success
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Complementary Practice
Orthodontist Kyle Shoenberger, DMD, and pediatric dentist Anna Shoenberger, DMD, have created a multi-specialty practice that focuses on how the two specialties complement each other
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A Natural Reach
Michael B. Guess, DDS, MS, MA, has built an orthodontic practice that looks beyond orthodontic treatment, successfully incorporating sleep disordered breathing treatment and acupuncture into his repertoire
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A Clear Specialist
As a number of new clear aligner products enter the marketplace,
Adam Schulhof, DMD, is focusing in on how these new options help him be a better orthodontic specialist overall
The Digital Technology Impact
Anthony Puntillo, DDS, MSD, makes the case for directing, rather than reacting to, the impact digital technology has on the orthodontic practice and the profession
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Dual Specialty Care
Christina Carter, DMD, combines her training in orthodontics and pediatric dentistry to provide comprehensive care to children, especially those with special needs
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Finding Your Purpose
Heather Brown, DDS, not only found her purpose in life through failure, but she also found a lifetime commitment to mentoring that led her to create a unique internship program for future orthodontists
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Digital Deep Dive
From digital indirect bonding to a custom digital bracket system, Brandon Owen, DDS, MS, is all in when it comes to maximizing the potential of digital technology
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Smaller Can Be Better
For Maria Castano-Rendon, DDS, MSD, and Juan Rendon, DDS, MSD, finding success as a small practice means setting yourself apart from the big guy down the block
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Taking the Wheel
Robert Waugh, DMD, MS, with the guidance of hygienist Tracy Vitug, RDH, has implemented a hygiene protocol that leaves decalcifications by the roadside
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Leading Her Generation
In 1,000 words, Courtney Dunn, DDS, MS, the founder of Women in Orthodontics, cemented herself as a voice to be listened to as the profession looks to the future
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