SEO Fundamentals: Keeping Images/Videos on a Search Engine’s “Radar”
In Part 3 of our series on SEO Fundamentals, how to tag multimedia and use alt-text to optimize your orthodontic practice website search rankings.
Category: Marketing and Promotion
Marketing and Promotion
Latest
Marketing and Promotion
Latest
Podium Partners with Kaleidoscope for Orthodontic Marketing Solution
Podium is partnering with Kaleidoscope to offer orthodontic practices an end-to-end solution for patient marketing and communication.
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Latest
ADA Webinar Offers Tips on Handling PPO Plans
The ADA webinar helps dental professionals and office staff understand PPO insurance plans.
Where to Find Bloggers to Write Your Orthodontic Marketing Blog
Here are three options when looking for bloggers to write your orthodontic marketing blog and tips for vetting candidates.
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What are Orthodontists Doing on TikTok?
As the most popular app with Gen Z, TikTok offers a fun way to share your office culture and interact with patients. Here’s a breakdown on what works and how to get started.
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Industry Insider: Digital Marketing is a ‘One-Stop Shop’ With Kaleidoscope 2.0
The Kaleidoscope 2.0 platform aims to make marketing your practice and attracting new patients consistent and more efficient.
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PostcardMania Releases New Patient Generation Marketing Software
The platform integrates online and offline marketing with real-time campaign results and front-desk receptionist coaching to help practices maximize new patient conversions.
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ADA TV now available on Amazon Fire TV
Practices can also supplement the ADA TV streaming content with their own video assets and online content from Facebook and YouTube feeds.
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Kaleidoscope and Orthopreneur Merge Orthodontic Marketing Technology Companies
Under the new Kaleidoscope umbrella, the company will integrate all of the marketing services that orthodontists need to grow their business.
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Henry Schein Introduces Custom Branding Platform for Dental Providers
The HSCB platform, powered by Wild Marketing Group, offers products and services to help dental practices engage patients and promote their brand.
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Marketing Hacks Every Practice Manager Should Know
We can all agree patients are more internet savvy than ever. Digital media and internet search...
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Supercharge Your Practice’s Website to Drive Growth
The general thought is that the more website traffic you get, the more opportunities you have to...
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How to Convert Website Visits to New Patients
Google research shows that patients are going online to examine their health care options. More...
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Branding the Practice Via Clear Aligners
For patients, the aligner brand name isn’t the sell. It’s the orthodontist and the practice that connect.
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Preparing Your 2021 Digital Marketing Plan
Tips for developing your messaging and getting that message out
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9 Ways to Communicate, Market, and Serve Orthodontic Patients During COVID-19
When lockdown orders are lifted in your state, the orthodontists who use this time to build relationships with patients are the ones who will see increased business.
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Free “OrthoThrive” Web Series for Orthodontists Moves Forward With New Episodes
Originally slated to air only 20 episodes, the schedule extends thru May 1 to feature an additional 10 shows to the lineup.
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Ormco Webinar on How to Market Your Practice in Uncertain Times
Learn the tips and tricks for business success during and after COVID-19.
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