Category: Marketing and Promotion

Marketing and Promotion

Tracking ROI for Your Orthodontic Practice’s Social Media Strategy

Before you invest in a social media campaign, you need to know the true cost to track your investment.

Marketing and Promotion

SEO Fundamentals: Making Your Content King

Part 5 in our SEO Fundamentals series: The characteristics of quality content that searchers seek and want to consume.

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Dentists Increase Staff Pay Despite Economic Outlook

Dentists are increasing pay and benefits for staff but recruitment for dental assistants and hygienists remains difficult

I Would Like to Live My Best Virtual Life: An interview with Dr Shawn Powell

by Bryce Lochmann | Oct 21, 2021 | Business Development, Marketing and Promotion, Practice Management Software

Dr. Powell opened his practice only eight months before the pandemic forced him to go completely virtual and he tells us what made that possible.

Attract More Orthodontic Patients Through an Optimized Online Presence

by Alison Werner | Oct 12, 2021 | Marketing and Promotion

Five ways your orthodontic practice can ensure it shows up as the top patient choice for care in Google search.

Building the $2 Million Orthodontic Practice

by Alison Werner | Oct 5, 2021 | Business Development, Marketing and Promotion, Staff Issues

It doesn’t happen overnight, but take a look at your hiring and marketing practices to start laying the foundation.

Podium Partners with Kaleidoscope for Orthodontic Marketing Solution

by Steven Martinez | Sep 23, 2021 | Company News, Marketing and Promotion, Patient Relations

Podium is partnering with Kaleidoscope to offer orthodontic practices an end-to-end solution for patient marketing and communication.

ADA Member Advantage Endorses RevenueWell Software and Phone System for Members

by Steven Martinez | Sep 22, 2021 | Association News, Marketing and Promotion

RevenueWell’s dental digital marketing services provide website design, branding, and search engine optimization. It also offers paid search marketing, social media management and online reputation management to help dental practices attract new patients.

Inconsistency is the Enemy of Good Orthodontic Referral Marketing

by Alison Werner | Aug 10, 2021 | Marketing and Promotion, Uncategorized

Think of referral marketing like compound interest: The longer you do it and the more consistent the process the better the results

American Association for Dental Research Has a New Name

by Tonya Johnson | Jul 29, 2021 | Association News, Marketing and Promotion, Research

The new name, American Association for Dental, Oral, and Craniofacial Research, engages and represents multidisciplinary scientists who advance dental, oral, and craniofacial research.

The Communication Channels That Funnel New Patients to Your Front Desk

by Alison Werner | Jul 15, 2021 | Marketing and Promotion, Patient Relations

A website, telephone number, and email address are no longer enough to capture leads. The pandemic has shifted consumer communication styles, making it imperative to offer them the means to communicate with you virtually and on their schedule.

How to Start Your Orthodontic Blog

by Alison Werner | May 21, 2021 | Marketing and Promotion

Not only will having an orthodontic blog help people land on your website organically (thanks, SEO), but it will also help you establish your authority as an expert and build relationships with your patients.

What Should I Write About on My Orthodontic Blog?

by Alison Werner | May 21, 2021 | Marketing and Promotion

Coming up with blogging content week after week can put you off the idea of starting an orthodontic blog on your practice website, but here are some tricks to writing engaging content.

Where to Find Bloggers to Write Your Orthodontic Marketing Blog

by Alison Werner | May 21, 2021 | Marketing and Promotion

Here are three options when looking for bloggers to write your orthodontic marketing blog and tips for vetting candidates.

Industry Insider: Digital Marketing is a ‘One-Stop Shop’ With Kaleidoscope 2.0

by Tonya Johnson | Apr 26, 2021 | Marketing and Promotion

The Kaleidoscope 2.0 platform aims to make marketing your practice and attracting new patients consistent and more efficient.

PostcardMania Releases New Patient Generation Marketing Software

by Tonya Johnson | Feb 16, 2021 | Marketing and Promotion, Practice Management Software

The platform integrates online and offline marketing with real-time campaign results and front-desk receptionist coaching to help practices maximize new patient conversions.