Marketing and Promotion

Inconsistency is the Enemy of Good Orthodontic Referral Marketing

Think of referral marketing like compound interest: The longer you do it and the more consistent the process the better the results

Marketing and Promotion

Industry Insider: Digital Marketing is a ‘One-Stop Shop’ With Kaleidoscope 2.0

The Kaleidoscope 2.0 platform aims to make marketing your practice and attracting new patients consistent and more efficient.

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The Sarver Institute Comes Online

The online continuing education platform founded by Dr David Sarver is out to advance the delivery of orthodontic continuing education while emphasizing esthetics and an interdisciplinary approach to treatment.

Branding the Practice Via Clear Aligners

by Orthodontic Products Staff | Oct 12, 2020 | Aligners, Marketing and Promotion

For patients, the aligner brand name isn’t the sell. It’s the orthodontist and the practice that connect.

Preparing Your 2021 Digital Marketing Plan

by Alison Werner | Oct 12, 2020 | Marketing and Promotion

Tips for developing your messaging and getting that message out

9 Ways to Communicate, Market, and Serve Orthodontic Patients During COVID-19

by Tonya Johnson | May 14, 2020 | Marketing and Promotion, Patient Relations

When lockdown orders are lifted in your state, the orthodontists who use this time to build relationships with patients are the ones who will see increased business.

Free “OrthoThrive” Web Series for Orthodontists Moves Forward With New Episodes

by Tonya Johnson | Apr 14, 2020 | Continuing Education, Marketing and Promotion

Originally slated to air only 20 episodes, the schedule extends thru May 1 to feature an additional 10 shows to the lineup.

Ormco Webinar on How to Market Your Practice in Uncertain Times

by Tonya Johnson | Apr 6, 2020 | Continuing Education, Marketing and Promotion

Learn the tips and tricks for business success during and after COVID-19.

Why You Should Write a Book

by Tonya Johnson | Mar 19, 2020 | Marketing and Promotion

A book can be the key to growing your practice, personal brand, and industry reputation.

A Quick Guide to Online Patient Reviews for Orthodontists

by Alison Werner | Mar 16, 2020 | Marketing and Promotion

Take control of how new orthodontic patients see you By Joel Headley Patient reviews are key to...

Ormco’s HealthySmile IQ Takes on Consumer Education About Orthodontic Treatment

by Tonya Johnson | Feb 25, 2020 | Marketing and Promotion

With countless direct-to-consumer aligner company advertisements promoted across a wide range of media outlets, consumers need guidance—now more than ever—on how to find the best teeth-straightening options for them and their families.

3 Tips to Improve Your Orthodontic Practice’s Website and Attract More Patients

by Alison Werner | Feb 7, 2020 | Marketing and Promotion

Your practice’s website is likely to be a patient’s first contact with your office—and first impressions matter

3 Tips to Maximize Your Orthodontic Practice’s Social Media Activity

by Alison Werner | Jan 31, 2020 | Marketing and Promotion

Learn the types of content—from video to sponsored content—that will resonate with both potential and current patients on your practice’s social media

Five Ways to Leverage Digital Marketing to Grow Your Orthodontic Practice

by Alison Werner | Jan 22, 2020 | Marketing and Promotion

Why a well-designed website, social media, digital video, pay-per-click advertising, and reputation management are key to your practice’s digital presence