Branding the Practice Via Clear Aligners
For patients, the aligner brand name isn’t the sell. It’s the orthodontist and the practice that connect.
Category: Marketing and Promotion
Marketing and Promotion
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Marketing and Promotion
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3 Tips to Improve Your Orthodontic Practice’s Website and Attract More Patients
Your practice’s website is likely to be a patient’s first contact with your office—and first impressions matter
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Webinar: How to Use EasyRx Software to Prepare Your Models and 3D Print In-House
Join us for our next webinar with Dr Tarek Abousheta, an orthodontist in private practice, to learn how to use the EasyRx software to clean your intraoral scans and set up your digital workflow.
Internet Marketing Firm Scorpion Expands Services to Orthodontic Practices
Scorpion provides practices with a full range of internet marketing solutions, including website design and development, digital advertising, search engine optimization, content and social media marketing, online reputation monitoring, landing pages and micro sites, and video marketing.
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How to Be a Top 25% Orthodontic Practice in 4 Steps
From marketing and branding, to customer service and your fee schedule—the strategies that can propel you to the top 25%
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6 Ways to Get Your Referral Marketing In Gear
Everything from DIY orthodontics to referring doctors providing more orthodontic services directly to patients means your practice needs to get going now with a comprehensive referral marketing strategy.
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Five Things Top 10% Orthodontic Practices Do Better Than Everyone Else
Is your orthodontic practice performing at the same level?
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Increasing Parent Referrals to the Orthodontic Practice
Make sure parents feel like more than the chauffeur or bill payer
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Why Orthodontic Practices Need a Brand
Your practice might be known for great orthodontics, but how does that differentiate you from every other orthodontic practice?
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Focus on Your Patient Rewards and Referral Program
Why this marketing approach can make all the difference in the hyper competitive world of orthodontics
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Goby Launches Digital Platform for Partner Practices
The digital platform for the electric toothbrush brand allows practices to reward patients for good hygiene and remind patients to review the practice on a number of online sites.
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Industry Insider: While They Wait
Kaleidoscope explains how digital marketing displays in your reception room can both engage and educate patients/parents while they wait
Read MoreHenry Schein Acquires Lighthouse 360
The acquisition of dental practice management and patient communication software provider Lighthouse 360 is part of Henry Schein One’s strategy to provide dental professionals integrated technology platforms.
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Keep Your Marketing on Target
Smart marketing will make your orthodontic practice boom
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The Future of the Orthodontic Practice
How to combat the competition explosion
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The Fundamentals of Success
Ben Fishbein, DDS, CAGS, has opened eight thriving offices in just over 5 years and in the process built a reputation as the orthodontist to learn from on how to market and grow a successful practice
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Marketing for the Future
The five focus areas for ongoing success
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Easing Patient Anxiety Through Online and Personal Engagement
How to establish rapport with patients before they walk through the door to ensure a lasting and profitable relationship
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