Marketing and Promotion

9 Ways to Communicate, Market, and Serve Orthodontic Patients During COVID-19

When lockdown orders are lifted in your state, the orthodontists who use this time to build relationships with patients are the ones who will see increased business.

Marketing and Promotion

Five Ways to Leverage Digital Marketing to Grow Your Orthodontic Practice

Why a well-designed website, social media, digital video, pay-per-click advertising, and reputation management are key to your practice’s digital presence

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Dr Glaser’s 10 Commandments of Attachment Design

Ten simple rules to keep your patient’s Invisalign treatment on track

6 Ways to Get Your Referral Marketing In Gear

by Alison Werner | Jun 28, 2019 | Business Development, Marketing and Promotion, Patient Relations, Staff Issues

Everything from DIY orthodontics to referring doctors providing more orthodontic services directly to patients means your practice needs to get going now with a comprehensive referral marketing strategy.

Five Things Top 10% Orthodontic Practices Do Better Than Everyone Else

by Alison Werner | Jun 21, 2019 | Marketing and Promotion, Staff Issues

Is your orthodontic practice performing at the same level?

Increasing Parent Referrals to the Orthodontic Practice

by Alison Werner | Jun 13, 2019 | Marketing and Promotion, Patient Relations

Make sure parents feel like more than the chauffeur or bill payer

Why Orthodontic Practices Need a Brand

by Alison Werner | May 16, 2019 | Marketing and Promotion

Your practice might be known for great orthodontics, but how does that differentiate you from every other orthodontic practice?

Focus on Your Patient Rewards and Referral Program

by Alison Werner | Apr 26, 2019 | Marketing and Promotion, Patient Relations

Why this marketing approach can make all the difference in the hyper competitive world of orthodontics

Goby Launches Digital Platform for Partner Practices

by Alison Werner | Apr 23, 2019 | Company News, Dental Hygiene Products, Marketing and Promotion

The digital platform for the electric toothbrush brand allows practices to reward patients for good hygiene and remind patients to review the practice on a number of online sites.

Industry Insider: While They Wait

by Alison Werner | Mar 22, 2019 | Marketing and Promotion, Office Design

Kaleidoscope explains how digital marketing displays in your reception room can both engage and educate patients/parents while they wait

Henry Schein Acquires Lighthouse 360

by Alison Werner | Mar 18, 2019 | Company News, Marketing and Promotion, Patient Relations

The acquisition of dental practice management and patient communication software provider Lighthouse 360 is part of Henry Schein One’s strategy to provide dental professionals integrated technology platforms.

Keep Your Marketing on Target

by Alison Werner | Mar 14, 2019 | Apps, Marketing and Promotion, Patient Relations, Practice Management Software

Smart marketing will make your orthodontic practice boom

The Future of the Orthodontic Practice

by Alison Werner | Mar 5, 2019 | Business Development, Marketing and Promotion, Patient Relations

How to combat the competition explosion

The Fundamentals of Success

by Alison Werner | Mar 1, 2019 | Continuing Education, Marketing and Promotion, Patient Relations, Practice Profiles

Ben Fishbein, DDS, CAGS, has opened eight thriving offices in just over 5 years and in the process built a reputation as the orthodontist to learn from on how to market and grow a successful practice