July 2026 brought a series of new product releases and clinical software updates to the orthodontic market, including AI-driven treatment planning tools, custom bracket systems, enterprise cybersecurity solutions, and advanced clinical handpieces.
While other marketing channels have their place, professional referrals from general practitioners remain the most dependable source of new patients for orthodontic practices. Roger P. Levin, DDS, explains why building a structured annual marketing calendar and cultivating strong GP relationships are essential for securing stable, long-term practice growth.
