How Hidden Payment Processing Fees Affect Your Bottom Line
On the Orthodontic Products podcast, Eric Cohen, CEO of Merchant Advocate, explains how hidden payment processing fees affect a practice’s bottom line.
On the Orthodontic Products podcast, Eric Cohen, CEO of Merchant Advocate, explains how hidden payment processing fees affect a practice’s bottom line.
AI-powered search summaries are increasingly shaping how prospective patients discover orthodontists, often delivering answers before users ever visit a practice website. As zero-click search grows, practices must adapt their SEO and content strategies to remain visible, credible, and competitive in AI-driven search results.