How Hidden Payment Processing Fees Affect Your Bottom Line
On the Orthodontic Products podcast, Eric Cohen, CEO of Merchant Advocate, explains how hidden payment processing fees affect a practice’s bottom line.
On the Orthodontic Products podcast, Eric Cohen, CEO of Merchant Advocate, explains how hidden payment processing fees affect a practice’s bottom line.
Why steady lead flow doesn’t always translate into more starts—and how identifying hidden breakdowns between inquiry, exam, and case acceptance can unlock predictable growth without increasing marketing spend.