Finding a Competitive Advantage in a Saturated Market
Embracing the latest intraoral scanner technology and social media helped Sons & Daughters Orthodontics carve out a niche in the crowded Southern California market.
Embracing the latest intraoral scanner technology and social media helped Sons & Daughters Orthodontics carve out a niche in the crowded Southern California market.
SoftSmile CEO Khamzat Asabaev explains how the company is addressing the limitations of traditional aligner workflows by uniting treatment planning, CBCT data, and manufacturing into a single, orthodontist-controlled platform.