The New Influence of Patient Reviews in the Age of AI Search
In the age of AI summaries, patient reviews do more than influence perception—they help determine which orthodontic practices appear in search results.
In the age of AI summaries, patient reviews do more than influence perception—they help determine which orthodontic practices appear in search results.
AAO Secretary-Treasurer Dr Michael Sherman on how staffing challenges, rising costs, technology, and growing business demands are reshaping orthodontist well-being—and what practices can do to build more sustainable careers.