Finding a Competitive Advantage in a Saturated Market
Embracing the latest intraoral scanner technology and social media helped Sons & Daughters Orthodontics carve out a niche in the crowded Southern California market.
Embracing the latest intraoral scanner technology and social media helped Sons & Daughters Orthodontics carve out a niche in the crowded Southern California market.
After years of hand-prepping bonding trays at home, Dr.Sam Wise made the switch to a fully digital workflow — and it changed everything. In this episode, sponsored by Solventum, he explains how digital bonding cut his chair time to just a minute or two per appointment, let him delegate tray prep entirely to his clinical team, and helped his practice keep pace with a growing caseload.