
Completely free of parabens, the company notes that its fluoride-free toothpaste is “a welcome addition to any health-conscious, additive-free lifestyle.” Formulated with CALPROX®, a proprietary form of calcium peroxide, the paste works to dissolve the protein pellicle on teeth where food stains, plaque, and bacteria adhere. Stains are brushed away, leaving teeth noticeably smoother and whiter.