The practice management consulting firm has introduced a new communication reference and toolkit designed for orthodontic teams, available January 2027.
Hummingbird Associates announced The Hummingbird Orthodontic Communication Playbook, 2027 Edition. Scheduled for release on January 1, 2027, the playbook provides orthodontic teams with communication scripts and tools for various stages of the patient journey, from the initial phone call through the end of retention.
Playbook Contents and Organization
The 302-page playbook is organized into 12 chapters that cover topics such as customer service, new patient exams, scheduling, financial discussions, and special situations like negative online reviews. Each chapter features scripts in a “Say It Like This” format, along with best practices and guidance on the importance of each conversation.
Additionally, the resource includes a toolkit of 93 ready-to-use letters, emails, handouts, and forms, which correspond to the chapters discussing them.
Standardizing Practice Communication
“Every practice says it values communication, but very few have designed it,” says Karen Moawad, founder and CEO of Hummingbird Associates, in a release. “The words team members choose, the questions they ask, and the relationships they build have a direct influence on patient confidence, treatment acceptance, cooperation, and long-term loyalty. This Playbook puts proven words in every team member’s hands, so every patient and parent hears a clear, consistent, caring message.”
Formats and Availability
Every purchase of the playbook includes three formats: a printed three-ring binder, a fully linked digital PDF, and an editable Word toolkit. The Word format includes merge fields designed to match a practice’s management software.
The resource is available for pre-order in 2026 at a discounted price of $400, before shifting to its regular price of $500 upon its January 1, 2027 release.
To order or pre-order, email [email protected].
Photo: Hummingbird Associates
