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Align Technology Shifts Focus From Individual Products to a Connected Platform

Following a major showcase at the 2026 AAO Annual Session, Align Technology is shifting its strategy from isolated products to a fully connected digital platform. By pulling manual chairside steps upstream into the digital planning phase and expanding clinical flexibility, the company is focused on reducing practice friction and improving treatment predictability.

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How to Cultivate GP Relationships for Stable Practice Growth

While other marketing channels have their place, professional referrals from general practitioners remain the most dependable source of new patients for orthodontic practices. Roger P. Levin, DDS, explains why building a structured annual marketing calendar and cultivating strong GP relationships are essential for securing stable, long-term practice growth.

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