When Will the Competition Arrive?
A strategic look at when—and how—new competitors emerge in orthodontic markets, and why proactive marketing and referral protection determine whether practices grow or decline.
Tag: fee wars
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How SoftSmile Is Bringing Clinical Control and Integration to Aligner Workflows
SoftSmile CEO Khamzat Asabaev explains how the company is addressing the limitations of traditional aligner workflows by uniting treatment planning, CBCT data, and manufacturing into a single, orthodontist-controlled platform.
