Facebook: Strengthening the Patient/Practice Bond
The value of mixing the personal and professional on the social media platform
The value of mixing the personal and professional on the social media platform
When the lingual orthodontic company InBrace suddenly ceased operations in April 2025, orthodontists were left stranded with unfinished cases. Rather than abandon the technology, Dr Scott Schwartz purchased the intellectual property to launch InSmile Braces—a completely rebranded, provider-focused lingual system designed to strip away clinical complexity.