Summary: The Organization for Safety, Asepsis and Prevention (OSAP) has rebranded as the Association for Dental Safety (ADS) to better reflect its mission and values. The new name and updated visual identity signify ADS’s commitment to patient and provider safety, scientific learning, and collaborative leadership in the dental community.

Key Takeaways:

  • New Name: OSAP is now the Association for Dental Safety (ADS) to better align with its mission.
  • Brand Update: ADS introduces a new logo symbolizing strength, protection, and insightfulness, retaining OSAP green and adding purple.

The Organization for Safety, Asepsis and Prevention (OSAP), an organization dedicated to infection prevention and safety in the dental profession, has rebranded with a new name: Association for Dental Safety (ADS).

Reflecting Values and Vision

After careful consideration, and 40 years as an organization, OSAP decided to refresh its brand identity to better reflect its values, vision, and commitment to members and stakeholders. The organization said that the new name encapsulates the essence of its mission and aspirations for the future.

The organization stated that it is essential for its brand to resonate with the diverse dental community as it evolves and grows. The ADS name aims to capture the spirit of the organization and signal its dedication to patient and provider safety, science-based learning, integrity, competent community, and collaborative leadership.

Collaborative Rebranding Process

The rebranding process involved extensive collaboration with stakeholders and branding experts to ensure that the new name accurately reflects the association’s core values and strategic direction. ADS says that it is confident that this change will strengthen its position as an infection prevention and safety leader within the dental community.

New Logo and Visual Identity

ADS will introduce an updated logo and visual identity along with the new name to complete the rebranding process. The new logo includes a shield symbolizing strength, protection, and reliability; the floating stars convey insightfulness and forward-thinking. ADS will keep the OSAP green and introduce dentistry’s trademark purple, which is meant to convey compassion, purpose, and inspiration. Members can expect a seamless transition, with all existing benefits and services remaining unchanged.