Align Technology’s Invisalign brand has partnered with Bay FC to highlight player smile journeys and expand youth outreach through community events and digital storytelling.

Align Technology and Bay FC, the professional soccer franchise representing the San Francisco Bay Area in the National Women’s Soccer League (NWSL), announced that Align Technology’s Invisalign brand is now an Official Partner of Bay FC.

Player Stories Take Center Stage in “Legends of Confidence”

Through the sponsorship, Bay FC players currently undergoing Invisalign treatment will share their experiences with fans through a digital series titled “Legends of Confidence.” The partnership also aims to provide greater access to youth sports across the Bay Area through joint community events and initiatives.

Focus on Youth Access and Empowerment

“The Invisalign brand and Bay FC all aim to inspire confidence on and off the pitch,” said Bay FC CEO Brady Stewart. “This partnership gives us the ability to reach even more local youth across the Bay Area and provide them access to soccer, our players, and our coaching staff. All with the purpose of motivating them to feel empowered in their abilities and confident in themselves.”

Invisalign Entitlement Night Set for April 13

Align Technology’s Invisalign brand will host an entitlement night for Bay FC’s matchup against the Chicago Stars on April 13 at PayPal Park, including gate giveaways, FanFest activations, and more for fans in attendance. In conjunction, the Invisalign brand will host a community panel event in advance of the match, inviting local youth to hear from women leaders of Bay FC and Align to showcase their journeys and motivate the next generation to stay involved in sports and confidently reach for their goals.

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Shared Vision of Confidence and Representation

“Today women in sports are at the forefront of a cultural revolution, gaining unprecedented visibility, breaking barriers, and inspiring a global movement,” noted Kamal Bhandal, Align Technology senior vice president, global brand and Americas marketing. “The Invisalign Brand is committed to elevating and celebrating stories of confidence and empowerment from women and youth on their journey to a new smile. Combining this with Bay FC’s commitment to excellence in professional women’s soccer highlights our shared vision.”

Digital Series Launches on Social Media

“Legends of Confidence,” presented by the Invisalign brand, was kicked off by Bay FC striker Racheal Kundananji and midfielder Tess Boade on Bay FC’s Instagram.

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