ClearCorrect_LogoClearCorrect, Round Rock, Tex, a Straumann Group brand, unveiled its rebrand at the recent American Association of Orthodontists (AAO) Annual Meeting in Los Angeles. According to a press release from the company, the rebrand is part of the company’s “continued investment in its mission to empower dental professionals with technology and tools to help them grow their practice.”

“ClearCorrect has experienced rapid growth in recent years, leaving us poised to help the doctors in our provider network evolve and thrive as the industry shifts toward greater adoption of clear aligners,” said Corey Johnson, VP of North American sales at ClearCorrect. “Our refreshed look will enable us to better assist doctors who want to treat their patients with clear, simple and friendly solutions.”

The Straumann Group, a Switzerland-based global provider of tooth replacement and orthodontic solutions, acquired ClearCorrect in 2017 as part of a broader initiative to deliver products across the full spectrum of orthodontic and dental solutions.

“ClearCorrect’s rebrand was a strategic decision to remain competitive in today’s market and is a better reflection of the products, resources and support it offers its providers,” said Gilbert Achermann, chairman of Straumann Group. “Supported by our global brand network, ClearCorrect offers providers an entry point into an entire suite of solutions for dental implants, aesthetic dentistry and oral care that can help them expand their patient bases.”