Dentsply Sirona, Charlotte, NC, announced that Eric Bruno has joined the company as senior vice president of the North American regional commercial organization.

According to a press release from the company, he will focus on providing strategic direction and driving sales force effectiveness with a strong focus on customers across North America.

Bruno is a 25-year veteran of medical device, pharmaceutical, and consumer businesses. He previously worked for Alcon/Novartis as general manager for vision care. His prior experience also includes a variety of commercial, franchise, and brand management positions at Alcon/Novartis and Johnson & Johnson. Earlier in his career, he was a brand manager for Procter & Gamble and an engineer at Kraft Foods.

Bruno will be based in Charlotte.