HSO_Ted-DriefussHenry Schein Orthodontics, a division of Melville, NY-based Henry Schein Inc, announced that Ted Dreifuss has been promoted to General Manager.

Dreifuss has over 30 years of sales, marketing, and general management experience in the medical and dental device sectors, including the orthodontic industry.

He joined Henry Schein 5 years ago as vice president of marketing for the Global Dental Specialties Group. He later assumed responsibility for the commercial activities—sales, marketing, customer service, and new product development—of Henry Schein’s orthodontic portfolio.