The Invisible Orthodontist has appointed Lora Nash-Legrys as chief digital innovation officer to lead its global technology and digital performance initiatives.
The Invisible Orthodontist (TIO) has appointed Lora Nash-Legrys as chief digital innovation officer. The newly created role is part of the organization’s strategy to expand its digital capabilities and strengthen technology infrastructure across member practices.
Leadership Role to Oversee Technology Roadmap
In her new position, Nash-Legrys will lead the development and execution of TIO’s technology roadmap. Her responsibilities include integrating automation, AI tools, product development, and digital performance systems. The role is aimed at delivering measurable performance improvements for orthodontic practices.
Background in Digital Strategy
Nash-Legrys has worked on TIO’s digital initiatives for more than 10 years. She has led projects focused on artificial intelligence, digital education, and innovation programs. Her areas of expertise include solution design, digital strategy, and emerging technology.
Executive Statement on the Appointment
“Lora’s promotion signals the beginning of a new digital chapter for TIO, one defined by accelerated innovation, expanded AI capability and groundbreaking tools designed to elevate practice performance globally,” said Tim Donoghue, CEO of TIO. “Lora has been instrumental in shaping our digital trajectory and her leadership has already transformed how practices engage with technology. As we enter this next phase, her strategic vision and ability to operationalise cutting-edge solutions will be central to how TIO supports orthodontists to grow, compete and win in an increasingly complex market.”
Developer of TIO’s Digital Performance Platform
Nash-Legrys developed tioSEO, TIO’s proprietary digital performance platform. According to the company, the platform has produced a 161% year-over-year increase in organic traffic, a 1,100% increase in webchat conversions and patient calls, and a 423% increase in search impressions.
TIO provides digital marketing, consultancy, and systems support to orthodontic practices.
Photo: TIO
