The AAO will hold its [removed]mid-winter conference[/removed], "The Orthodontist as CEO®," in San Diego from February 25 to 27, 2011. The conference will focus on practice-management solutions.

Topics will include the following: how technology decisions impact a practice’s bottom line; how to determine whether a new technology will really increase practice productivity; how to increase referrals from dentists and existing patient families; and how to develop a long-term business plan.

In addition, attendees will learn about business tax deductions, retirement portfolio strategies, and cloud computing; and will have the opportunity to talk to experts about business-related challenges.