From SEO to AEO: The New Rules of Online Visibility for Orthodontists
To compete online today, orthodontists must speak the language of answer engines—clear, helpful, and built for how patients actually search.
Category: Marketing and Promotion
Marketing and Promotion
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Marketing and Promotion
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From SEO to AI: The Next Evolution of Orthodontic Marketing
AI is rewriting the rules of online visibility and changing how patients find you. Is your...
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What’s New in Aligners in 2025
The newest aligner features are designed to improve clinical control, streamline workflows, and enhance efficiency.
How Orthodontists Can Avoid Marketing Budget Wasters
In the latest Orthodontic Products podcast, consultant Tony Peniche of Peniche and Associates, talks marketing budgets wasters.
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My Tooth Media Offers Autocomplete Optimization for Practices
My Tooth Media is offering autocomplete optimization for practices seeking to improve visibility in popular search engines.
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How AI Is Transforming Orthodontic Marketing
Even though AI is still in its infancy, it is already a cheat code for the practices that are using it for their marketing.
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The Value of Video Marketing and How You Can Implement It
Strategies for maximizing your presence on YouTube, TikTok, Instagram Reels, and Facebook through video marketing.
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Removing the Blind Spots From Referrals
Bright Referral aims to modernize the referral process for orthodontists and patients while maintaining the relationships it is built on.
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DentalXChange Partners With Scorpion for Marketing Technology
DentalXChange entered a strategic partnership with digital marketing company Scorpion to help drive practice growth through AI marketing.
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Weave Launches its AI-Driven Email Marketing Assistant
Email Assistant from Weave allows practices to quickly create, personalize, and automate email marketing campaigns and connect with patients and clients.Â
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Practice Branding Is an Opportunity To Make Your Case
Most orthodontists don’t spend much time on practice branding, but if you want to stand out from the crowd, a brand will make a difference.
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The Relationship Between Marketing and Value
To keep up and remain successful, it’s time to reassess the balance between marketing and value in your practice.
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