The Invisible Orthodontist has launched tioSEO, an AI-powered SEO platform developed specifically for orthodontic practices to boost online visibility and patient acquisition.


The Invisible Orthodontist (TIO) has introduced tioSEO, an AI-powered search engine optimization platform designed exclusively for the dental industry, with the goal of improving local visibility, patient acquisition, and content-driven growth for orthodontic practices.

Built for Orthodontic Search Behavior

According to TIO, tioSEO uses proprietary AI technology and the company’s orthodontic sector expertise to provide a fully managed platform tailored to how orthodontic patients search and engage online. “This isn’t generic SEO. It’s a strategic platform engineered around the way orthodontic patients search, engage, and decide, through AI,” said Lora Nash-Legrys, Director of Digital at TIO. “We’re proud to offer a platform that delivers specialist-level results in a completely streamlined way.”

Measurable Results Across North America

TIO reports strong performance from practices using tioSEO across North America. SmileStyle Orthodontics improved average keyword rankings by 66 positions, moving from page 8 to page 1 in 6 months. Marvel Orthodontics saw a 161% year-over-year increase in organic traffic. Braces N Faces Orthodontics tripled patient calls and increased webchat conversions by over 1,100%. Clear Orthodontics experienced a 423% increase in search impressions.

TIO states that tioSEO is designed not just for traditional search engines, but also for AI-powered search platforms including ChatGPT, Gemini, and Perplexity. “We’re shifting the focus from rankings alone to total visibility, in search engines, AI overviews, and local discovery tools,” Nash-Legrys said.

READ MORE: What Google’s AI Means for Your Orthodontic Practice Marketing

Platform Performance Metrics

Since its launch, tioSEO has reportedly supported more than 30 orthodontic practices globally. According to TIO, the platform has delivered an average position lift of 24 places across tracked keywords within 6 months, a 46.2% increase in patient conversions from organic traffic, 13.4% year-over-year growth in organic sessions, and an 88.9% increase in search visibility through impressions and clicks.

Tools and Features

tioSEO includes features such as keyword tracking, support for optimizing Google Business Profiles, competitor insights, and AI-optimized blog content. Each practice receives a tailored strategy covering local search visibility and high-intent content development.

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