The American Dental Association (ADA) announced that the Crest Pro-Health Advanced Deep Clean Mint, from Procter & Gamble, is the first product to earn the ADA Seal of Acceptance in the enamel erosion category.

The ADA Council on Scientific Affairs accepted the toothpaste based on the finding that the product is safe and has shown efficacy in helping to prevent or reduce enamel erosion from dietary acids, when used as directed.

Crest Pro-Health Advanced Deep Clean Mint is also the first product to earn seven attributes of the ADA Seal: it helps prevent or reduce enamel erosion, helps prevent cavities, helps prevent and reduce plaque, helps prevent and reduce gingivitis, helps reduce tooth sensitivity, helps reduce bad breath, and helps remove tooth surface stain.

Members of the ADA Council on Scientific Affairs’ Seal Subcommittee hope this product earning the Seal brings attention to the importance of managing enamel erosion for optimal oral health and wellness.

To earn the Seal, the product had to pass ADA laboratory tests and meet ADA and American National Standards Institute-approved dental standards. The manufacturer also submitted studies proving clinical safety and efficacy.