Darby Dental Supply, Jericho, NY, unveiled its new logo and tagline as part of its extensive rebranding initiative. According to a press release, the rebranding consists of five key transformations: a new, modern logo, packaging redesign for Darby’s 4,000+ Darby Brand products, a new advertising campaign, an updated look and features upgrade for the company’s e-commerce site and app, and a revamp of all branded assets.
The new brand identify comes as the company has transformed itself into a full service supplier. In the last 3 years, the company has invested in a number of growth initiatives, including the addition of a capital equipment division; a surgical division; expanded Darby Brand offerings; an exclusive partnership with Dental Fix Rx to provide on-site equipment service; and Darby TechForce, the company’s new technology services arm. Most recently, the company acquired the dental supply division of West Coast-based distributor SmartPractice; secured a new, larger lease for its Coral Springs, Fla, location; and is currently in the process of expanding its Reno, Nev, warehouse to double in size.
The company’s new tagline—“Where Supplies Meet Solutions”—is intended to represent Darby’s robust portfolio of offerings and its commitment to providing meaningful solutions to dental practices of all sizes and specialties.
“Our ever-changing industry landscape requires a more modern, solutions-focused way of operating,” said Michael Caputo, president of Darby Dental Supply. “Our transformation has been continuous over the last few years, and it is time that our outward image reflect our internal growth and commitment to our customers.”
Darby’s new advertising campaign will debut throughout September, followed by the launch of the updated website and mobile app, both which have been redesigned to reflect Darby’s new look. The company also plans to unveil new packaging for its Darby Brand line of products throughout 2019.