Update, August 30, 2017: In response to the catastrophic devastation resulting from Hurricane Harvey, Ultradent Products announced that it would increase its donation to the Saint Bernard Project from $50,000 to $250,000.

Ultradent Products Inc, South Jordan, Utah, announced that it will donate $50,000 to Hurricane Harvey relief efforts. The donation will be made to the Saint Bernard Project (SBP), which is working to aid in the rescue, relief, and rebuilding efforts of all those affected by the storm.

In addition, Ultradent is launching a discount program to help dental professionals whose practices have been damaged by Hurricane Harvey. Beginning August 28, 2017, the company will offer dentists negatively affected by the hurricane $500 worth of free product, with 40% off all consumable products, and 15% off all equipment purchases exceeding the initial $500.

“Hurricane Harvey, with its wind and flooding, has caused unprecedented, catastrophic damage in Texas. Care is an important core value at Ultradent, and we want to extend a helping hand and show our care for the people who have been affected by this devastating storm,” said Dirk Jeffs, president of Ultradent.