Align Technology Inc, Santa Clara, Calif, has renewed its licensing agreement for RewardStream’s LifeCycle Marketing Platform to implement its Invisalign® Advantage channel loyalty program.

The program allows eligible orthodontic and dental practices to earn quarterly volume rebates and marketing benefits for exceeding case experience thresholds and participating in continuing education. Targeted reward logic is recalibrated each year to encourage practice growth through adoption of the Invisalign system. Using a single-log on, participants access the program-branded Web site to obtain rebate status, sales history, and program information.

“Invisalign Advantage is the third channel program that we have implemented on RewardStream’s LifeCycle Marketing Platform. Our industry is undergoing substantial change and we need the ability to quickly and cost-effectively evolve our channel strategy. RewardStream combines underlying flexibility with a robust set of participant and administrative tools,” said Gary Paul, Director of Channel Marketing for Align Technology.

[[removed]FastPitch[/removed], March 27, 2007]