Sesame Communications, Seattle, is offering a series of 1-hour webinars this month focusing on building and promoting orthodontic practices.

On August 9, Naomi Cooper of the Pride Institute will host “Creatinga Consistent Brand: Communicating What Makes You Unique.” Cooper willdiscuss what branding is and its benefits for a practice, as well as howto use branding in traditional, online, and social media strategies.

Carrielyn Louise, of Sesame Communications, will lead a Web designwebinar on August 11. “Web Design 401: When Bad Fonts Happen to GoodDoctors” will show attendees how to maximize their patients’ perceptionsof their practice through Web design.

On August 16, Michelle Eggers of Sesame Communications will discusswhether having “just a Web site” is enough for an orthodontic practiceand what it means to be “mobile” in her webinar, “Web Design 201:Understanding the Mobile Platform.”

The webinars are complimentary for Sesame members and guests.

For more information about this and other orthodontic companies, visit our Buyer’s Guide.