The “Straighten While You…” service uses hyper-local digital ads to reach potential patients based on their daily activities.
Gargle Inc, a dental marketing company, has launched “Straighten While You…”, a targeted digital advertising solution designed to attract Invisalign and clear aligner patients. The platform focuses on reaching individuals based on their lifestyle and community engagement rather than solely on active online searches.
Hyper-Local Advertising Approach
The new service is designed to place ads where potential patients are active, such as while they are using social media, mobile apps, or during their commute. This strategy aims to engage audiences who may not be actively searching for orthodontic treatment but are viable candidates. According to Gargle, this approach is intended to increase practice visibility, patient inquiries, and case acceptance rates by reaching previously untapped audiences.
Platform Operation
“Straighten While You…” builds on the company’s existing lifestyle-driven campaign model. It allows providers to target potential patients within their local communities by intercepting them during their normal routines. Gargle is a marketing agency that provides SEO, websites, PPC, social media, and tailored ad campaigns for dental professionals.
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