Ortho Marketing introduced expanded pay-per-click (PPC) advertising services designed to help orthodontic practices attract new patients and improve return on investment through targeted digital campaigns.
Ortho Marketing, a digital marketing agency that works exclusively with orthodontic practices, has launched enhanced pay-per-click (PPC) advertising services. The updated offering is designed to help practices reach prospective patients through targeted online ads and track returns on advertising spend.
The agency says PPC campaigns allow orthodontists to appear in front of users actively searching for treatment options and only incur costs when a user clicks on the ad. The goal is to deliver immediate visibility and improve lead generation without the longer timelines associated with SEO.
The PPC expansion is part of a broader set of digital marketing services offered by Ortho Marketing, which include search engine optimization, website design and development, and social media marketing. According to the agency, one New York City dental practice tripled its website traffic in 6 months after implementing targeted SEO. A New Jersey orthodontic clinic saw a 120% increase in mobile inquiries and a 50% drop in bounce rate following a website redesign.
Ortho Marketing also reports that combining PPC with social media advertising has produced stronger results. A Florida-based practice recorded an 85% increase in appointment requests and a 300% return on investment 3 months after launching an integrated campaign, according to the company.
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