Category: Resource Center

How AI Is Changing the Role of Online Reviews in Orthodontic Marketing

Online reviews are no longer just social proof—they are directly training AI on your practice’s credibility. In this episode of the Orthodontic Products podcast, Jessie Pressman of People + Practice explains how AI-generated summaries are changing reputation management and shares actionable strategies to ensure your practice stands out in an AI-driven search environment.

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Creating Consistency from Bonding to Finishing with Passive Self-Ligation

For growing practices, small clinical inconsistencies can quickly compound, leading to longer appointments and less predictable outcomes. In this episode, sponsored by DynaFlex, Dr Jason Sherbel explains why he views passive self-ligation not as a magic bracket, but as part of a broader systemized approach to treatment that can reduce variability, streamline workflows, and minimize decision fatigue.

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Navigating Clinical Autonomy in a Brand-Driven Era

In this episode, Dr Mark Bronsky explores how to maintain clinical autonomy in an increasingly brand-driven marketplace, sharing why orthodontists must ensure their decisions remain grounded in biology and biomechanics rather than marketing hype or commercial algorithms.

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