Tag: jeff slater

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Zero-Click Search Is Reshaping Orthodontic Marketing

AI-powered search summaries are increasingly shaping how prospective patients discover orthodontists, often delivering answers before users ever visit a practice website. As zero-click search grows, practices must adapt their SEO and content strategies to remain visible, credible, and competitive in AI-driven search results.

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Cash (and Cash Flow) is King

In an increasingly competitive market, maintaining liquid cash is the ultimate safeguard for an orthodontic practice. While structured patient payment plans can create the illusion of steady cash flow, they often mask a critical slowdown in new patient starts. Here is why tracking your daily cash balance—and understanding seasonal fluctuations—is vital to protecting your business.

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