When a new marketing campaign delivers a flood of leads but zero new starts, where does the blame lie? Industry experts say the problem rarely starts with the ad spend. Inside the hidden drop-offs of the new patient journey—and why your internal operations matter more than your marketing.
In the age of AI summaries, patient reviews do more than influence perception—they help determine which orthodontic practices appear in search results.
The AAO 2026 Annual Session heads to Orlando this May, featuring over 200 educational sessions, 350+ exhibitors, and the New Products Showcase Awards.
In this episode, Dr Mark Bronsky explores how to maintain clinical autonomy in an increasingly brand-driven marketplace, sharing why orthodontists must ensure their decisions remain grounded in biology and biomechanics rather than marketing hype or commercial algorithms.
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After posting a LinkedIn job ad for a remote licensed dentist, Rooz Khosravi, DMD, PhD, MSD, received more than 200 applicants. He explains why he created the role and what it takes to make this unconventional staffing model work.
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Direct-printed aligners are reaching a tipping point, according to LuxCreo CEO Mike Yang, PhD. New material science and a high-profile partnership are compressing the timeline from future promise to present reality.
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Transitioning to a digital workflow offers an unexpected benefit for orthodontic practices: streamlining staff training. From leveraging AI to generate protocols to tapping into a tech-savvy talent pool, explore how modern tools are redefining onboarding and delegation strategies for a more efficient team.
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Once the domain of expanders and partial braces, early interceptive care is being transformed by clear aligners designed for the unique challenges of mixed dentition.
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A strategic look at when—and how—new competitors emerge in orthodontic markets, and why proactive marketing and referral protection determine whether practices grow or decline.
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Self-etch primers and pre-coated brackets are removing clinical variables to make unscheduled bonding appointments a predictable reality.Â
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In this podcast, mergers and acquisitions advisor Ty Ramsey discusses why orthodontists should consider strategic partnerships during peak growth, detailing how DSOs and OSOs can boost valuation and streamline operations.
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The AAO has released a position paper outlining six principles for AI use in orthodontics, emphasizing clinician oversight, regulatory alignment, and patient safety in response to evolving adaptive AI technologies.
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