Project Smile, Atlanta, a charitable giving program sponsored by Robert Pickron of Pickron Orthodontic Care, has just reached a major milestone. In less than 2 years, the program has raised $100,000 for local charities.

Project Smile turns the frustration and expense of a child’s lost or broken retainer into a rewarding experience. Instead of paying Pickron Orthodontic Care for the cost of retainer repair or replacement, the patient writes a check to support one of five local charitable organizations in the Project Smile program. Pickron Orthodontic Care matches all contributions dollar-for-dollar.

Achieving a milestone of his own as well, Pickron, who created Project Smile, is celebrating 40 years as a practicing orthodontist this year. His company, the largest privately owned orthodontic practice in the United States, includes 24 offices throughout metro Atlanta.

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