Bracket Jackets LLC, Las Vegas, a marketer of orthodontic appliances that customize kids’ braces, has signed a 5-year distributorship agreement with Niche Orthodontic Products Ltd of Melbourne, Australia. The deal grants Niche the exclusive distribution rights for Bracket Jacketz products in Australia and for several countries in Asia.
Brett A. Blake, president and CEO of Bracket Jackets, said, "We are fortunate to have this partnership in place with Niche Orthodontic Products and particularly with their founder, Dr Geoffrey Hall, who is the leading practitioner in advanced orthodontics in Australia and a respected industry educator. This is a partnership we’ve been working on for quite some time, and we hope it will serve as a model for how we plan on going to market worldwide."
Hall said, "We are so proud and excited to be marketing such a great product throughout the fastest-growing regions in the world. Style- and health-conscious people young and old are ready for Bracket Jackets. Niche Orthodontic Products has progressive market entry strategies for the licensed regions that will definitely ensure a very strong and long-term market presence."
Bracket Jacketz are sets of plastic clips for brackets that allow wearers to individualize their smile with letters, symbols, and colors. Bracket Jacketz removable plastic clips take the place of common rubber bands, engaging the wire on both sides of the braces. The company offers more than 25 different designs to choose from.
[www.pr.com, October 21, 2007]