Align Technology has launched new regional campaigns in North America and EMEA aimed at highlighting orthodontists’ professional experiences through short video stories.
Align Technology Inc has launched two new regional campaigns aimed at documenting and sharing the professional experiences of orthodontists.
Video-Based Campaigns Focus on Clinical Stories
The campaigns consist of short-form video content featuring orthodontists discussing specific moments from their practices. These include individual cases, challenges encountered, and doctor-patient interactions. The intent, according to Align, is to provide a platform for doctors to present a firsthand view of their work.
The North American version, titled The Innovators Behind the Smile, is now available online. The EMEA campaign, We See Your Brilliance, launches in seven languages and will also be presented at the European Aligner Society (EAS6) Congress in Rhodes.
Company Executives Cite Doctor Contributions
“The support, trust, and expertise of our doctor customers around the world are critical factors in all that we do,” said Joe Hogan, president and CEO of Align Technology. “They continuously inspire each of us in how they combine Align digital tools and technology with their knowledge and expertise to improve oral health and to transform smiles and change lives for their patients.”
Khilola Shukurova, Align’s vice president of marketing in EMEA, said, “A smile can truly transform a life—and behind every confident smile is the expertise, dedication, and brilliance of a doctor. Their work goes far beyond aligning teeth; it’s about restoring confidence and changing lives.”
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Ongoing Story Releases Expected
The company indicated that new stories will be released throughout the year on campaign-specific landing pages. The videos will be distributed across digital platforms and are expected to include a variety of practice settings and geographic locations.
Kamal Bhandal, Align’s senior vice president of global brand and marketing, noted, “This campaign shines a light on the innovators behind the smiles—the doctors in local communities around the world. We look forward to sharing and celebrating their inspirational stories of connection with their patients and building confident new smiles.”
The campaigns are part of what Align describes as a longer-term effort to highlight the clinical side of orthodontic care and to recognize the roles practitioners play in patient outcomes.
Photo: Align Technology
