Dentsply Sirona appointed Andrew Robinson as its new senior vice president for the North America regional commercial organization.

In his role, Andrew Robinson will lead Dentsply Sirona’s direct and indirect sales organization in the United States and Canada.

He will be based at the company’s headquarters in Charlotte, North Carolina, and report directly to chief executive officer Don Casey.

“With Andrew, we have a globally experienced executive with a long and distinguished track record,” said Casey. “He will drive our efforts to positively propel the dental industry forward in this region and to empower dental professionals to transform the oral health of their patients for the better.”

Robinson brings extensive expertise and a growth mindset to his new assignment.

He joins Dentsply Sirona from the Danish medical company Coloplast, where he was senior vice president for emerging markets.

Previously, he was vice president, surgical for the APAC region of Alcon and vice president and general manager for the MedSurg Business Group of Stryker Corporation in Japan.

Earlier in his career, he worked in sales and marketing, starting as a sales representative and progressing through sales training, management, and global product management.

Robinson is a United States Air Force veteran and earned an MBA in Global Strategic Management and Marketing from the University of Wisconsin. He holds a bachelor’s degree in Atmospheric Sciences from the Ohio State University.

Photo courtesy of Dentsply Sirona