Summary: Dentsply Sirona has appointed Bruce Peatey as group vice president of the newly created Americas Regional Commercial Organization (RCO), where he will focus on driving high-performing teams and expanding the company’s commercial success across North and Latin America.

Key Takeaways:

  • Leadership Focus: Peatey will prioritize employee engagement to build high-performing teams within the Americas RCO.
  • Strategic Reorganization: The new Americas RCO merges the North America and LATAM RCOs to enhance synergies and accelerate Dentsply Sirona’s strategic goals.

Dentsply Sirona has appointed Bruce Peatey as group vice president of its new Americas Regional Commercial Organization (RCO).

Focus on Employee Engagement and Regional Success

In his new role, Peatey will focus on high employee engagement to drive high-performing teams. Following a relocation to Charlotte, NC, where Dentsply Sirona is headquartered, he plans to travel the region to meet employees and customers to identify areas of success and opportunity.

“I am excited to take on this new opportunity at Dentsply Sirona as we work together to set the region up for future success,” said Peatey. “I am proud of everything we have accomplished in APAC and look forward to taking on new challenges and identifying new solutions in a different corner of the world.”

Career Experience

Peatey joined Dentsply Sirona in 2022 to lead the company’s Asia Pacific (APAC) RCO, where he focused on building a collaborative leadership team, enhancing commercial activities, and implementing various diversity, equity, and inclusion initiatives. He is an experienced healthcare industry commercial leader with more than 25 years of experience in healthcare, medical devices, and biotechnology companies, including experience in North American and Latin America (LATAM) markets.

Dentsply Sirona’s newly created Americas RCO encompasses the previous North America and LATAM RCOs, which were merged to improve synergies and accelerate the company’s strategic and commercial success.

“Bruce has played a pivotal role in our APAC region, helping foster collaboration and connection both within the region and globally,” said Simon Campion, president and chief executive officer of Dentsply Sirona. “We have full confidence in his ability to do the same in our new Americas RCO and are excited to see what he and his team will achieve in the future.”