Dentsply Sirona, York, Pa, and Futuredontics, Los Angeles, have signed an agreement to sell the latter to Congdon Street LLC of which Fred Joyal, the former CEO and co-founder of Futuredontics, is a majority owner. Dentsply Sirona will sell all of its shares, making Congdon Street the sole owner of Futuredontics, a dental marketing services and software company.

According to a press release from Dentsply Sirona, the divestment of Futuredontics is part of Dentsply Sirona’s plan to “focus on the core business and deliver innovation.”

Founded in 1986 in the United States, Futuredontics is the parent company of 1-800-DENTIST, as well as a new online consumer site, Dentistry.com, and the patient communications software product PatientActivator. The company is based in Los Angeles and has 150 employees.

Congdon Street LLC is an investment company focused on the healthcare industry.