Jeffs will assume the role of CEO as he retains his current position as company president. 

Ultradent Products announced that Dirk Jeffs will assume the role of CEO. Jeff will take on the role while he retains his current position as company president. 

Dr Dan Fischer, founder of the company, is reportedly shifting out of his longtime role as CEO, but will remain active with the company as CEO emeritus, according to a press release from the company. Fischer will remain involved in research and development projects, outreach, and lecturing. 

Jeff, a graduate of Brigham Young University where he earned his MBA, joined Ultradent in 1996. He was responsible for developing satellite operations in Europe, Japan, China, and Brazil. 

“Dentistry is facing unique challenges, and we’re committed to empowering clinicians to better serve their patients,” Jeffs said. “I look forward to supporting the passionate and talented people of Ultradent as we pursue our mission to improve oral health globally. We’re all grateful to have Dr Fischer remain engaged with our company as an advisor, mentor and speaker.”

In response to the current COVID-19 pandemic, Ultradent recently launched a free online CE portal. Upcoming CE lectures cover laser dentistry and light curing.