Kevin Cousins joins INBRACE as CFO, coming to the company as it continues to grow its US footprint and look towards international expansion. 

INBRACE announced the addition of Kevin Cousins, as the company’s new Chief Financial Officer. This follows the announcement of $45 million in Series C funding last fall. 

Cousins is responsible for business planning, investor relations and board of director relationships, while managing the continued buildout of finance, accounting and HR infrastructures.

Cousins brings to INBRACE more than 20 years’ experience in senior executive leadership positions in the life sciences industry, successfully managing publicly traded enterprises, venture-backed startups and institutional accounting firms. The company says his depth and breadth of financial experience will help INBRACE maximize opportunities that fuel continued success for the high-growth startup.

“As we establish INBRACE as a category-defining leader in orthodontics, grow our US footprint and look toward international expansion, it’s important to put focused expertise in the right leadership positions,” said Dr John Pham, CEO and co-founder of INBRACE. “Kevin brings the ideal combination of business acumen, unquestionable integrity and leadership skills needed to leverage our financial position as a well-funded startup. I couldn’t be happier to have Kevin join our INBRACE team.”

Former CFO Kenny Chang has moved into a new executive role as senior vice president of enterprise development for INBRACE. The new position created for Chang reportedly will leverage his experience with cross-departmental team management and project development to maximize company-wide growth initiatives. A former educator, fellow entrepreneur and hands-on leader, Chang is responsible for collaborating with leadership on identifying strategic opportunities and implementing improvements to achieve corporate goals.