This partnership increases the brand’s presence with ZenyumClear Plus, ZenyumClear aligners and ZenyumSonic electric toothbrushes across Asia.

Catterton has invested $25 million in Zenyum, one of Asia’s fastest growing direct-to-consumer dental products brands. Existing Zenyum investors, including Sequoia Capital India, RTP Global, Partech, TNB Aura, Seeds Capital, and FEBE Ventures, also participated in the Series B round, which totaled $40 million.

Since its founding in 2018, Zenyum has grown exponentially, quadrupling its revenue in 2020 alone. Having recently introduced ZenyumClear Plus, an advanced solution to treat complex teeth alignment problems, the company describes itself as being well-positioned in the affordable dental cosmetics category in Hong Kong and across Asia. According to the company, the brand’s ZenyumClear Plus, ZenyumClear aligners and ZenyumSonic electric toothbrushes have all receive best-in-class customer satisfaction scores.

With the technology and integration of its dental partner network—which spans across Singapore, Hong Kong, Macau, Malaysia, Indonesia, Vietnam, Thailand and Taiwan, Zenyum works with licensed dental professionals to make dental care affordable for patients through a professional, safe, and personalized process. Every patient has an in-person consultation with a practitioner from Zenyum’s network of local dental providers who will conduct a thorough examination, as well as an X-Ray and 3D scan, in order to carefully check on a patient’s oral health before proceeding with treatment and develop a treatment plan specifically customized for each patient’s needs. In addition, Zenyum’s app provides patients with monitoring and guidance throughout the process and serves as a touchpoint for patients during their clear aligner journey, ultimately reducing chair time in clinics.