Summary: Patrick Mahomes joins Align Technology’s Invisalign Smile Squad to share his experience wearing clear aligners. This partnership, part of Align’s broader effort to educate consumers, leverages Mahomes’ influence and platforms to clarify the benefits of Invisalign treatment, highlighting authenticity and performance benefits for those considering orthodontic treatment options.
Key Takeaways:
- Patrick Mahomes’ collaboration with Align underscores Invisalign’s emphasis on partnering with high-profile influencers to demonstrate real-life treatment experiences.
- The Invisalign Smile Squad aims to educate a wider audience—parents, teens, and adults—by showcasing personal testimonials that address common questions about starting Invisalign.
Align Technology announced that Patrick Mahomes, quarterback for the Kansas City Chiefs, has joined the Invisalign Smile Squad as an ambassador for the brand. As part of the multi-year agreement, Patrick will share his Invisalign treatment experience with fans in a multi-channel campaign.
Patrick Mahomes Joins Smile Squad
“After many years of speculation, I figured it was finally time to set the record straight, and many of you were right…I am a proud user of Invisalign,” said Mahomes. “As an athlete, I’m always focused on optimizing my performance and health, so when it came time for me to choose how to improve my smile, it was clear that Invisalign aligners were the right choice for me over traditional braces. I’m excited to officially join Team Invisalign.”
The Invisalign Smile Squad, launched in 2017, is one component of Align’s efforts to increase awareness and educate parents, teens, and adults about the benefits of Invisalign treatment delivered by an Invisalign trained doctor.
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Collaborating with Influencers
With the Invisalign Smile Squad, Align collaborates with trusted regional and global influencers, including athletes, to share their personal Invisalign treatment journeys across their own social media channels on platforms such as TikTok, Instagram, YouTube, SnapChat, and others.
“The Invisalign Smile Squad was created to help consumers better understand the complete Invisalign treatment experience in a very real and relatable way,” said Kamal Bhandal, Align Technology vice president, global brand and Americas marketing. “We are thrilled to welcome Patrick Mahomes to the squad to share his unique journey with his fans. We’ve found that the authentic, personal stories shared by the Invisalign Smile Squad go a long way to addressing questions about starting Invisalign treatment.”