Sunstar Americas and Dentistry.One have partnered to launch GUM Virtual Care, a platform offering AI-driven oral health scans and 24/7 access to virtual dental services across the U.S.
Sunstar Americas, the company behind the GUM oral care brand, has partnered with Dentistry.One, a virtual-first dental care provider launched by MouthWatch Inc, to introduce GUM Virtual Care. The new platform combines Dentistry.One’s AI screening tool, SmileScan, with access to licensed dental professionals through live or asynchronous consultations.
How SmileScan works
Patients and consumers can access SmileScan by scanning a QR code available during dental appointments or included with select GUM product packaging. Using a smartphone, users take photos of their teeth, which the AI tool analyzes to flag potential issues such as plaque, inflammation, or crowding. A report is generated in under a minute, offering personalized recommendations and the option to connect with a dentist.
Virtual services complement in-person care
According to a press release from the companies, the service is designed to support—not replace—routine preventive dental care. Users of GUM Virtual Care will have access to Dentistry.One’s broader suite of services, including live video consults, asynchronous reviews, coaching, and coordination with local dentists.
Statements from company leadership
“This partnership reflects our commitment to advancing whole body health through healthy oral care routines,” said Matt Maurer, general manager of Sunstar Americas Inc.
“Together, we’re expanding access, driving innovation, and helping more people build habits that lead to better oral and overall health,” said Brant Herman, founder and CEO of MouthWatch and Dentistry.One.
National rollout emphasizes accessibility and prevention
The collaboration aims to make dental care more accessible by integrating AI-powered diagnostics and virtual services into everyday oral health routines, helping users take early action and maintain better long-term outcomes.
