The survey, conducted by DentaVox, finds movies are very likely to influence women to get cosmetic dentistry procedures such as teeth whitening and straightening.
Movies shape our perspectives on beauty, a new survey finds. Over half (56%) of the respondents in a recent DentaVox survey admit that what they see in movies shapes their perspective of beauty. And when it comes to one’s smile, most respondents believe the models set by movies are very likely to influence women to get cosmetic dentistry procedures such as teeth whitening, straightening, and even Hollywood smile makeovers.
According to the survey, just 22% of respondents claim movies have no effect on their decision whether or not to make changes to how they look, while 32% take a neutral position.
The online survey conducted by DentaVox, a market research company, globally had 6,160 respondents—2,353 women and 3,964 men.
When women were asked what they are more likely to change with regard to their smile as a result of the influence of movies, the majority of respondents pointed to mostly cosmetic dentistry fixes—with 81% looking at getting teeth whitening, 63% straightening their teeth, and 59% getting a “Hollywood smile.” Preventative dental care ranked lower, with 51% saying movies have influenced them to get more teeth cleanings, while 44% would look into treating tooth decay and 30% into treating gum disease.
Overall, respondents reported that movies influence them to change a range of beauty related measures, with 24% reporting movies influence them to change their body composition, 20% hair, 20% clothes, 11% smile, and 5% face.
