OrthoSynetics™, Metairie, LA, a provider of business services to orthodontic and dental practices, has named Rayna Black as marketing coordinator.

"During the past few months, we have added significant talent and resources to our marketing team to ensure we are proactively meeting the marketing needs of each and every one of our doctors," said Chris Roussos, president and CEO of OrthoSynetics. "Rayna’s wealth of experience will serve our doctors well, and will directly contribute to the success of our company and their practices."

Black previously served as account executive with Brandt, Ronat and Company, an advertising agency based in Merritt Island, Florida. Prior to that, she was marketing and events coordinator with the Brevard Cultural Alliance, the nonprofit arts council in Brevard County, Fla. She also served as outside sales representative with Arch Wireless in Melbourne, Fla.

"I look forward to using my experience to help coordinate customized marketing programs that help our doctors build their practices," Black said. "OrthoSynetics has obviously invested a lot in its marketing services, and I’m excited to be a part of this team."

OrthoSynetic is an orthodontic practice-services firm that manages the business and marketing functions of orthodontics practices, including advertising, payroll processing, financial reporting, purchasing, technical support, and patient financial services. The company currently serves about 350 orthodontic practice locations.

[OrthoSynetics; August 10]