Originally slated to air only 20 episodes, the schedule extends thru May 1 to feature an additional 10 shows to the lineup.
Ortho Sales Engine (OSE), the team behind the educational web series for orthodontists OrthoThrive, announced that they will be extending the broadcast schedule thru Friday, May 1 due to the surprising interest in the livestream format. The show was originally slated to air for only 30 days for a total of 20 episodes. The extended schedule will add an additional 10 shows to the lineup.
OrthoThrive airs online at orthothrive.com weekdays from 12:00 pm to 1:00 pm EST via Zoom with each episode posted for on-demand viewing later each evening. No fee or registration is required to join the live broadcast audience or to view on-demand episodes of the show.
Available topic presentations have included:
- “Success by Touchpoints: New Patient Acquisition Step by Step”
- “SEO 101: A Guide to SEO Fundamentals“
- “Online Advertising: Steps for Launching a Successful Campaign”
- “More Patient Starts, Less Selling: The Persuasion of Inbound Marketing”
Since the web series first aired online on March 23, the show has featured a number of orthodontic industry guests, including:
- Manon Newell, partner and chief operating officer, Engaged Practice Growth Specialists
- Greg Pellegrom, founder and chief executive officer, SmileSnap
- Anthony Bonavoglia, president, Startaloo
- Steffney Loganbill, partner development manager, Ruby
- Mart McClellan, DDS, president, Macro Wealth Management
- Brandon Owen, DDS, MS, president and founder, KLOwen Braces
- Erich Lippart, president, Rise Above Sign and Graphics
- Keith Dressler, founder and chief executive officer, Rhinogram
- David Harris, founder and chief executive officer, Prosperident
Based in South Carolina, OSE, a growth agency that specializes in custom inbound marketing solutions for orthodontists, was founded by Rich Carnahan, creative director/senior designer, and Richie Guerzon, show host, director of marketing technology and senior marketing strategist. The agency offers more than 20 marketing-related services for doctors of orthodontics.
“What started as a rather impromptu Q&A session quickly turned into something more,” says Guerzon. “The unfortunate situation created by the pandemic has given doctors time to finish back-burnered projects and educate themselves further in marketing and technology, so they come out of this crisis stronger than they were before.”